I’ve been interested to read all the coverage over the last few days on Windows 8 and how Microsoft are preparing for a major climb-down in the way the software is designed. The news is almost entirely negative and saying that the attempts to combine the classic Windows software with their new ‘tiles’ design used on mobile devices has led to confusion and a poor user experience.
I actually think that this might be a positive thing for Microsoft. I’ve thought for a long time that Microsoft has been sleepwalking through the huge shift in the industry away from PC’s and software towards mobile devices and the cloud.
The company has sat back and relied far too much on its major cash cows of Windows and Office. At the same time they have been very late into software-as-a-service, smartphones and tablets. You can keep milking major product lines for a time especially if the product is Windows – perhaps the most successful franchise of all time. But the problem is that the bigger and more successful your core product is the more difficult it is to change when the market starts moving away from you.
But now Microsoft’s problems have become so severe that they can no longer just keep ‘muddling through.’ IDC recently announced that PC sales had declined by 14% year on year – the biggest decline they have ever seen since they started tracking the market in 1994.
This is forcing the company to pursue a new strategy and start taking bigger, bolder risks. To my mind this kind of desperate, nothing to lose situation is very often where the best innovation comes from. When you no longer have some to protect it can free the mind and force you to look to the future.
The Windows 8 roll-out is an example of this innovation. It didn’t work but I think it actually makes me more excited about Microsoft’s future.
The company still has lots of talented people and tremendous resources and I look forward to seeing them continue to roll the dice. It may never lead to the kind of resurgence that they are looking for but at least they are giving themselves a chance – something they haven’t been doing for a very long time.
Music sales saw a slight increase in 2012, marking the first rise for 13 years, according to figures from the International Federation of the Phonographic Industry (IFPI) and as reported by numerous media outlets. Digital music is the big growth area as you would expect where sales rose about 9% over 2011 to $5.6bn and […]
I read an interesting investigative type piece in the w/end FT about Amazon and what it’s like working in one of their warehouses. It painted a pretty sorry picture of a giant warehouse the size of nine football pitches and disillusioned workers plodding around collecting products for shipment in their oversize trolleys. Everyone takes their […]
I read a piece recently about the transparent culture at Square which I thought was interesting. There was also a great post by Brad Feld a couple of days ago about the value of being ‘vulnerable.’ I think about this allot. Maybe because I’m not great at being open and I have realized over time […]
Marketers used to talk about a ‘captive audience’ when discussing marketing strategies. The general thinking was a brand wanted to find a captive audience and then bombard them with marketing messages as often as they could get away with or could afford. In recent years the tables have turned and ‘the audience’ has broken free […]
I don’t understand all the uproar over Instagram’s decision this week to ensure it had some level of access and control over the content that is generated across its service. There seems to be a sense of entitlement these days amongst consumer web services users that everything should be free. People seem to forget that […]
I founded Star with my brother Ben back in the 90’s as one of the UK’s first ISP’s. On Friday the company was sold to Claranet for $88m. In between, it has been a long and winding road for the business. We set up Star as an ISP because we felt that it was an […]
I was both shocked and saddened to hear the news today that HP has accused Autonomy of effectively ‘cooking its books’ in the run up to their $11bn acquisition of the company in October 2011. HP is accusing Autonomy of “serious accounting improprieties” and “outright misrepresentations” and is seeking damages that will be substantial and […]
I was watching the TV this morning and they were talking about Apple’s sliding share price. The stock of the most valuable company in the world has dropped by more than 20% over the last few weeks from its all time high of $700 in September. As you would expect with Apple, there has been […]
A dear family friend sent me an email yesterday outlining his reasons for why he would be voting Republican. This is my response and my counter-argument that came flying off my keyboard. I realized that perhaps, even as an ineligible voter, I felt more strongly about this stuff than I realized. Anyway I thought I’d […]